Privacy Policy

Last modified September 3, 2026 · Bearing Life is operated by P2 Reserve LLC.

1. Introduction

P2 Reserve LLC ("Bearing Life," "we," "us," or "our") respects your privacy and is committed to protecting it through this privacy policy ("Privacy Policy"). Bearing Life is a family preparedness and care coordination application that gives families one centralized place to organize documents, coordinate care, and manage health information so that everything is accessible during an emergency.

This Privacy Policy applies to personal information we collect when you:

• create an account and use the Bearing Life mobile or web application;
• enter information about yourself and the people you care for, including health information, documents, and contacts;
• use features such as the Vault, AI Scan, Crisis SOS, tasks and reminders, and circle invitations; and
• visit our website and landing pages.

It does not apply to information collected by us offline, or by any third party whose application or content may link to or be accessible from our app and whose data practices we do not control.

Please read this Privacy Policy carefully. If you do not agree with our practices, please do not use Bearing Life. If you have questions, contact us using the information at the end of this policy.

Controller. For users in the European Economic Area ("EEA"), the United Kingdom ("UK"), and Switzerland, P2 Reserve LLC is the "controller" of your personal information (called "personal data" under those laws). Our contact details, and the contact details of our EEA/UK representative where one is appointed, are in Section 14.

2. Children and Care Recipients Under 18

Bearing Life is intended for use by adults to organize and coordinate care for themselves and the people they care for. You may use Bearing Life to manage information about your dependents and care recipients of any age, including minor children, but only when you are their parent or legal guardian or are otherwise authorized to do so.

Bearing Life is not directed to children, and we do not knowingly allow anyone under 18 to create their own account. We collect information about a minor only at the direction of an authorizing adult, and only as necessary to provide care coordination. By entering a minor's information, you affirm that you are legally authorized to do so under the laws of your jurisdiction. If we learn that a person under 18 has created an account without authorization, we will delete that account. To review, update, or request deletion of a minor's information, contact us.

We do not "sell" or "share" (as those terms are defined under California law) the personal information of any consumer, and we do not knowingly do so for consumers under 16.

3. Personal Information We Collect, Sources, Purposes, and Retention

The personal information we collect depends on how you use Bearing Life. Almost all of it is information you choose to enter about yourself and the people you care for. The table below sets out, for each category we collect: what it includes, the source, the business or commercial purpose, and how long we keep it.

Sources. We collect personal information (a) directly from you when you register, enter information, upload documents, capture images, or use any feature; and (b) automatically from your device and our infrastructure (for example, IP address and request logs) when the app communicates with our servers.

How storage works. When the app runs in its local-only configuration, your information stays on your device and nothing leaves it except calls to the AI and mapping features described below. When the app is connected to our cloud backend, your information is stored and synchronized through that backend so it is available across your devices and to the people you invite to your circle.

Where AI data goes. When you use an AI feature, the relevant information (and, for AI Scan, the document image) is transmitted from the app through our backend to our AI provider (Anthropic) to perform the feature you requested, and is not retained by Anthropic as part of an ongoing record. See Section 8.

4. Sensitive Personal Information

Some of the information we collect is "sensitive personal information" under California law and "special category data" under European and UK law. This includes your health information, precise geolocation, and your account login credentials.

We use and disclose sensitive personal information only to provide Bearing Life to you and the people in your circle, to secure your account, to prevent fraud, and as otherwise permitted by Cal. Civ. Code § 1798.121 and applicable law. We do not use it to infer characteristics about you, for advertising, or for any purpose other than providing and securing the service. Because we limit our use of sensitive personal information to these permitted purposes, we are not required to offer, and do not offer, a separate "Limit the Use of My Sensitive Personal Information" link — but you may still contact us to exercise your rights.

For users in the EEA, UK, and Switzerland, we process health and other special category data only with your explicit consent (Article 9(2)(a) GDPR), which you provide when you choose to enter health information or use a health-related feature. You may withdraw that consent at any time (see Section 6); withdrawing consent does not affect processing already carried out, and may mean we can no longer provide some features.

5. How We Use Your Personal Information and Legal Bases

We use your personal information to operate Bearing Life and provide the features you ask for. Specifically, we use it:

• To create and support your account and authenticate you.
• To let you sign in with your phone number as an alternative to email. If you choose phone sign-in, we send a one-time sign-in code to your phone by text message (SMS) through our text message provider, to confirm it is you. Phone sign-in is optional; you can also sign in with a one-time code sent to your email, or with Google or Apple.
• To store your phone number, if you choose to provide one during onboarding or later, so that the circle members you authorize can see it and reach you, including when you trigger a Crisis SOS alert, and so we can contact you about your account when needed. Providing a phone number is optional: you can skip it during onboarding, and you can edit or remove it in the app at any time. Aside from any sign-in code you request, we do not use your phone number for marketing and do not send promotional text messages.
• To store, organize, and synchronize the documents, health information, contacts, tasks, and other content you enter.
• To generate your Bearing Score and readiness snapshots from the completeness of your health and document information.
• To power AI features, including generating a crisis readiness plan and reading documents you scan.
• To deliver circle invitations and the notifications and reminders you turn on, such as refill, appointment, expiration, and task alerts.
• To capture and display your emergency location when you trigger a Crisis SOS alert, so you can share it with responders or the people in your circle.
• To maintain the security of the app, prevent fraud and abuse, and debug and improve functionality.
• To comply with our legal obligations.

We do not sell your personal information for money or other valuable consideration. We never use anything you enter into the Bearing Life app, including your account, your records, your documents, and information about the people you care for, for advertising, marketing profiling, or cross-app tracking, and we never disclose it to advertising networks. Separately, our public marketing website uses the Meta Pixel and Google Analytics. Under California law this counts as "sharing" personal information for cross-context behavioral advertising, and you can opt out. See Section 12.

Legal bases (EEA / UK / Switzerland). Where European or UK law applies, we rely on the following legal bases under Article 6(1) GDPR:

Automated decision-making. We do not make decisions that produce legal or similarly significant effects about you based solely on automated processing. The Bearing Score and AI-generated crisis plans are informational aids to help you; they do not make decisions about you, and you remain in control.

6. Your Rights and Choices

Depending on where you live — including U.S. states such as California, Colorado, Connecticut, Texas, Virginia, Oregon, Montana, and others, and the EEA, UK, and Switzerland — you may have some or all of the following rights regarding your personal information:

• Right to know / access what personal information we have collected about you, the sources, the purposes, and the categories of third parties to whom it is disclosed.
• Right to a portable copy of your information in a usable format.
• Right to correct inaccuracies in your information.
• Right to delete the personal information we have collected from you, subject to limited exceptions.
• Right to restrict or object to certain processing, and to limit the use and disclosure of sensitive information.
• Right to withdraw consent at any time where we rely on consent (such as for health data and precise location), without affecting prior processing.
• Right to opt out of the sale or sharing of personal information and of profiling for decisions with legal or significant effects. We never sell your information and we never profile you for decisions with legal or significant effects. We do "share" marketing-website visit data for advertising, as described in Section 12. We honor Global Privacy Control automatically, and you can also opt out using the link in our website footer or by emailing us at the address in Section 14.
• Right to non-discrimination for exercising any of these rights.
• Right to appeal a decision we make about your request (see below).
• Right to lodge a complaint with your local data protection authority (EEA/UK/Switzerland) or attorney general (U.S.).

How to exercise your rights. Because most of your information is stored in your account, you can review, edit, and delete much of it directly within Bearing Life, including people, documents, health records, tasks, and circle members. In addition:

• Deleting your account. You can permanently delete your account and all data in the care groups you own directly in the app: go to Settings → Account → Delete account. We ask you to confirm your sign-in before the deletion runs.
• Requesting a portable copy. To receive a copy of your account and the care groups you own in a machine-readable format, contact us at info@trybearinglife.com and we will deliver it within the response times described under "Timing" below.

For any other request — including correction or an appeal — contact us at info@trybearinglife.com. We will verify your identity before fulfilling a request, by confirming control of the account email and, where necessary, additional information matching what we hold.

Authorized agents. You may use an authorized agent to submit a request on your behalf. We may require the agent to provide proof of your written authorization and may ask you to verify your own identity directly.

Timing. We respond within the timeframes required by applicable law — generally 45 days under U.S. state laws (extendable by another 45 days with notice) and one month under the GDPR/UK GDPR (extendable by two further months for complex requests). We may decline a request where the law allows, such as where we must retain information for security or legal reasons, and we will explain why.

Appeals. If we decline your request and you live in a state or country that provides an appeal right, you may appeal by replying to our decision or emailing info@trybearinglife.com with the subject "Appeal." We will respond within the time required by law (for example, 45–60 days under applicable U.S. state laws). If we deny your appeal, you may contact your state attorney general or, in the EEA/UK/Switzerland, your supervisory authority.

California "Shine the Light." California Civil Code § 1798.83 permits California residents to request information about disclosures of personal information to third parties for their direct marketing purposes. We do not disclose personal information to third parties for their direct marketing purposes.

7. Who We Share Your Information With

We do not sell your personal information, and we never share anything from inside the app for advertising. We disclose it only to the service providers and processors needed to run the app, and only to the extent each provider requires to perform its function. We treat these providers as our data processors. We have data processing agreements in place with them, and for transfers of personal information out of the European Economic Area or the United Kingdom we rely on appropriate safeguards, principally the Standard Contractual Clauses, which are also in place with our processors. The services that receive data are listed below.

We may also disclose personal information when required to comply with the law, to enforce our terms, or to protect the rights, property, or safety of Bearing Life, our users, or others. Because some of this information includes health data and other sensitive data, we treat our AI, backend, and email providers as processors and pursue appropriate data protection terms with them.

8. How We Use Artificial Intelligence

Two features use AI, and both run only when you choose to use them. The Crisis plan feature sends relevant emergency information — such as your name, blood type, allergies, medications, insurance document titles, appointments, and emergency contact — to our AI provider to generate a readiness plan. The AI Scan feature sends an image of a document you capture so the AI can read it and help fill in your records. Both AI features are gated by a separate AI consent setting that is off by default and lives in the app's Settings. We enforce it on our servers, so if it is off, nothing is sent to the AI provider even if you trigger a feature. You can withdraw consent at any time by turning that setting off in Settings, which is as easy to find as turning it on.

This information is transmitted from the app through our backend to our AI provider (Anthropic) over an encrypted connection; the app does not send it to any AI provider directly, and we do not embed AI provider keys in the app. Under our terms with Anthropic, your inputs and outputs are not used to train AI models. Under a zero-retention arrangement with Anthropic that applies to our account, your inputs and outputs are not retained by Anthropic after your request is processed. We do not permit our AI provider to use your information for any purpose other than processing your request, and we do not store the scanned image as a separate record once it has been read.

AI Scan and the AI Crisis plan are optional. You can always enter information manually instead, and when AI is unavailable the app falls back to manual entry or an on-device generator so nothing breaks.

9. How Long We Keep Your Information

We keep your personal information for as long as your account is active and as needed to provide Bearing Life, and afterward only as required to meet legal, security, or recordkeeping obligations. Category-level retention is described in the table in Section 3. When you delete content in the app, or delete your account, we delete the associated information from our active systems, recognizing that removal from routine backups may take additional time. Two categories are exceptions, described below. First, if you subscribed to Bearing Plus, the record of that transaction is held by the app store (Apple or Google) and our subscription processor under their own policies and is not deleted when you delete your account, and we keep the minimum billing records we are required to keep for tax and accounting. Second, we keep a security audit trail, described in the next paragraph. Your device push token is removed when you sign out on that device and is deleted with your account. Information sent to our AI provider is handled as described in Section 8.

Beyond the limited retention already described above, one category is deliberately never deleted at all. We keep a security audit trail that records, for each change to a protected record, which account made it, what kind of change it was, and when. That trail deliberately survives account deletion, because a security record that can be erased by the person it describes is not a security record. It holds no names, no health information, and no document contents, only account and record identifiers, which care circle the change belonged to, the kind of change, the name of the table it touched, and a timestamp.

You can delete individual records in the app at any time. To delete your entire account and associated data, use the Delete account option in the app under Settings → Account, or contact us at info@trybearinglife.com.

10. How We Protect Your Information

We have implemented reasonable measures designed to protect your personal information. These include encrypted transmission, row-level security and per-category permissions in our backend, access controls that limit what each member of your circle can see, processing of AI requests through our backend rather than directly from your device, and passwordless sign-in that uses a one-time code sent to your email or by text message to your phone, or sign-in through Google or Apple, so we do not store a password for your account. Device push token records are readable only by the account they belong to and are written only through a validated server function. You control who joins your circle and what each member is permitted to view.

You can also turn on an optional app lock that asks for Face ID, Touch ID, or your device passcode before Bearing Life opens. The biometric check happens entirely on your device, handled by its operating system. Bearing Life never sees, collects, or stores your face or fingerprint data; it only learns whether the unlock succeeded. Your app-lock preference is saved on your device, not on our servers.

No system is perfectly secure, and we cannot guarantee absolute security. The safety of your information also depends on you: keep your email account secure, never share a sign-in code with anyone, and be thoughtful about whom you invite into your circle and the permissions you grant them.

Breach notification. If we become aware of a personal-data breach that affects you, we will notify you and the relevant authorities as required by applicable law (including, where applicable, within 72 hours of becoming aware, under the GDPR/UK GDPR).

11. Where Your Information Is Processed and International Transfers

Bearing Life is operated from the United States, and your personal information is processed and stored in the United States. If you use the app from outside the United States, including from the EEA, UK, or Switzerland, your information will be transferred to and processed in the United States, where privacy laws may differ from those in your location.

Where we transfer personal data out of the EEA, UK, or Switzerland, we rely on appropriate safeguards, principally the European Commission's Standard Contractual Clauses (and the UK International Data Transfer Addendum where applicable), together with supplementary measures such as encryption in transit. These agreements are in place with our processors. You may request a copy of the safeguards we use by contacting us.

12. Cookies and Tracking

The Bearing Life application uses only the storage strictly necessary to run the app and keep you signed in. Earlier versions of the app included a crash reporting and performance monitoring service. It received the generic route name of each screen you opened (never its content), errors and crashes, and network request timing, and that record could be associated with your account. We have removed it, so the app no longer includes an analytics or crash reporting service that sends your activity to a third party. If you have not updated yet, the version on your device may still be sending it, which is why our Google Play Data safety declaration reports crash logs and diagnostics as collected until the updated version has finished rolling out. The app itself contains no advertising cookies, no advertising SDKs, and no cross-app tracking.

We do keep one usage record of our own. For each signed-in account, we record which days you open the app, how many times you open it on those days, and the time of the first and last open each day. We use this only to run and improve the service and to see whether it is genuinely helping the families who rely on it. It is stored in our own systems, tied to your account, and it is never shared with anyone, never sold, and never used for advertising. This first-party record is why our Google Play Data safety declaration lists app interactions as collected. It is deleted when you delete your account.

Our marketing website

Our public marketing website at trybearinglife.com is separate from the app, and it does use advertising and analytics cookies. We use the Meta Pixel to measure our advertising on Facebook and Instagram, and Google Analytics to understand how people find and read our pages. These tools receive which of our marketing pages you viewed, whether you scrolled to the download section, whether you joined the waitlist or submitted the newsletter form, your approximate location from your IP address, and an anonymous identifier stored in a cookie. Meta may match that identifier to a Facebook or Instagram account it already recognizes, which is how we are able to show ads to people who visited our site.

These tools never receive your email address, your name, your phone number, your account contents, your documents, your medications, or any information about the people you care for. Nothing you enter inside the Bearing Life app is ever sent to Meta or Google for advertising. The marketing website measurement is not loaded on our account deletion page or on family invitation links.

Under California law, our use of the Meta Pixel counts as "sharing" personal information for cross-context behavioral advertising, and residents of several states have a right to opt out. You have three ways to opt out. Turn on Global Privacy Control in your browser or extension, which we detect and honor automatically, and the Meta Pixel will not load for you at all. Use the Do Not Sell or Share My Personal Information link in our website footer. Or email us at the address in Section 14 and we will handle it for you. Because we honor Global Privacy Control, we also treat it as a valid response to browser privacy signals generally.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes to how we handle your personal information, we will notify you within the app or by email to the address associated with your account. The date at the top of this policy shows when it was last revised. Your continued use of Bearing Life after a change takes effect means you accept the updated policy.

14. Contact Us

If you have questions or concerns about this Privacy Policy, or if you wish to exercise any of your privacy rights, please contact us at:

P2 Reserve LLC
Email: info@trybearinglife.com
Website: trybearinglife.com

EEA / UK residents. If you are in the EEA, UK, or Switzerland, you also have the right to lodge a complaint with your local data protection authority (in the UK, the Information Commissioner's Office). Where we are required to appoint an Article 27 representative, we will publish their contact details on this page once the appointment is made.